An excellent illustration of the dynamics of shame and honour in the parables of Jesus is found in Matthew 21:38-42 where Jesus tells the story of two sons asked by their father to work in the vineyard The first adamantly refuses, but later changes his mind and goes to work. The second agrees to work, but never actually does.
Tennent comments: “Most Western readers do not sense the real tension in the story. Certainly the first son, who refused to work but eventually did, is being honored by Jesus and compared with the tax collectors and sinners who initially refused to honor God, but were now repenting and entering the kingdom. Western readers find Jesus’ question patently obvious and the whole construction seems to lack the tension that is so ‘often present in parables. However, the tension of this parable is felt when heard within the context of a shame-based culture. From an honor and shame perspective, the son who publicly agreed to work is actually better than the son who publicly shamed his father by refusing to work and telling him that to his face. Even though the one who refused to work later changed his mind and worked while the former never actually obeyed the father, the public shaming of the father is still a greater sin than not performing the task. The first son may have eventually obeyed the father, but the father lost face. The second son may have not obeyed the father, but he protected the father’s public honor.”